Vladimir Сoncert
Ticketing system
Ticketing system
Ticketing system
Vladimir Сoncert is an automated ticketing system for various entertainment events in the city of Vladimir. The company has been successfully operating in the market for over 8 years. They offer the convenience of purchasing tickets online, making the ticket-buying process more convenient and accessible for residents and visitors of the city.
Vladimir Сoncert is an automated ticketing system for various entertainment events in the city of Vladimir. The company has been successfully operating in the market for over 8 years.
They offer the convenience of purchasing tickets online, making the ticket-buying process more convenient and accessible for residents and visitors of the city.
Vladimir Сoncert is an automated ticketing system for various entertainment events in the city of Vladimir. The company has been successfully operating in the market for over 8 years.
They offer the convenience of purchasing tickets online, making the ticket-buying process more convenient and accessible for residents and visitors of the city.
Client
Ivanovokoncert.inc
Services
Visual Design UI & UX Design
Industries
Tickets, event
Date
February 2024
Role
Product Designer
Problem
Old design, inconvenient usability
What has been done:
Company audit
Determination of user needs
Lean Canvas
Competitor analysis
Competitors' functional capabilities
User interviews
Feedback through surveys
User Stories
NPS (Net Promoter Score), CSAT (Customer Satisfaction Score), CES (Customer Effort Score) metrics
Result audit:
Optimization of the ticket purchasing process is needed to reduce the psychological barriers for users and increase the likelihood of successful transaction completion. This will also enhance the overall user experience and contribute to forming a positive impression of the product:
1. Complex user interface: An unoptimized website interface and inconvenient navigation can lead to difficulties during the ticket purchasing process.
2. Transaction completion barriers: Interface issues can create additional obstacles to successful purchases, resulting in reduced conversion rates and increased abandonment.
3. Friction points: Unclear steps or interface elements may cause user anxiety and worsen the overall user experience.
4. Purchase process optimization: A thorough analysis of the purchase process is required to identify key issues and address them. This may involve simplifying purchase steps, adding prompts and instructions, and optimizing the checkout form.
5. Enhancing user experience: Optimizing the ticket purchasing process will help reduce psychological barriers for users and increase the likelihood of successful transactions, thus improving the overall user experience.
After conducting the company audit, we need to start identifying the needs and preferences of users. It is important to conduct an analysis of the ticketing system's audience.
After conducting the company audit, we need to start identifying the needs and preferences of users. It is important to conduct an analysis of the ticketing system's audience.
These data indicate a significant presence of users in the middle and older age groups within the system's audience, which is important to consider when developing the user interface and providing services.
These data indicate a significant presence of users in the middle and older age groups within the system's audience, which is important to consider when developing the user interface and providing services.
These data indicate a significant presence of users in the middle and older age groups within the system's audience, which is important to consider when developing the user interface and providing services.
In the user database of the ticketing system, women dominate, accounting for 73.7%, while men make up 26.3%. This fact emphasizes the significant predominance of female users compared to male users.
In the user database of the ticketing system, women dominate, accounting for 73.7%, while men make up 26.3%. This fact emphasizes the significant predominance of female users compared to male users.
In the user database of the ticketing system, women dominate, accounting for 73.7%, while men make up 26.3%. This fact emphasizes the significant predominance of female users compared to male users.
Next, we constructed a Lean Canvas model to focus attention on key aspects of the project, such as customer segments, identified problems, unique product advantages, delivery channels, key success metrics, and other important elements.
Next, we constructed a Lean Canvas model to focus attention on key aspects of the project, such as customer segments, identified problems, unique product advantages, delivery channels, key success metrics, and other important elements.
Next, we moved on to competitor analysis. In the Russian market, there are several federal ticket operators offering services for ticket sales to concerts, events, and shows of various scales. Yandex.Afisha, MTS Live, Afisha.ru, and Kassir.ru are the major players in the Russian ticket operator market.
We conducted analysis in the following areas:
Product and service analysis from the competitors' perspective
User experience analysis among competitors
Content analysis on the ticket operators' websites
Technical implementation analysis among ticket operators
Marketing tools analysis among ticket operators
Next, we moved on to competitor analysis. In the Russian market, there are several federal ticket operators offering services for ticket sales to concerts, events, and shows of various scales. Yandex.Afisha, MTS Live, Afisha.ru, and Kassir.ru are the major players in the Russian ticket operator market.
We conducted analysis in the following areas:
Product and service analysis from the competitors' perspective
User experience analysis among competitors
Content analysis on the ticket operators' websites
Technical implementation analysis among ticket operators
Marketing tools analysis among ticket operators
To develop a new user interface for Vladimir Concert, it is necessary to conduct research on the user interfaces of competing services. This research should evaluate their visual design, functional capabilities, presence of marketing tools, as well as assess the modernity of the design and other parameters. The goal is to identify strengths and weaknesses of the products, gain inspiration for innovations, and formulate a strategy to enhance the competitiveness of our product.
As part of the user experience research for the ticket operator "Vladimir Concert," we utilized the method of in-depth interviews.
We interviewed 15 individuals to obtain diverse and in-depth responses from participants. This number of respondents was chosen to ensure adequate coverage of various aspects of the user experience and to identify common trends and individual perceptions of the ticketing system.
Based on the insights gathered, it can be concluded that users highly rate the ticketing system. They appreciate the wide selection of events, simple and intuitive interface, and prompt order processing. However, certain aspects requiring improvement have been identified, including enhancing event and venue search capabilities, implementing automatic ticket refunds, and optimizing the notification system for new projects. Additionally, users express interest in expanding the system's cashback functionality and improving loyalty programs.
As part of the user experience research for the ticket operator "Vladimir Concert," we utilized the method of in-depth interviews.
We interviewed 15 individuals to obtain diverse and in-depth responses from participants. This number of respondents was chosen to ensure adequate coverage of various aspects of the user experience and to identify common trends and individual perceptions of the ticketing system.
Based on the insights gathered, it can be concluded that users highly rate the ticketing system. They appreciate the wide selection of events, simple and intuitive interface, and prompt order processing. However, certain aspects requiring improvement have been identified, including enhancing event and venue search capabilities, implementing automatic ticket refunds, and optimizing the notification system for new projects. Additionally, users express interest in expanding the system's cashback functionality and improving loyalty programs.
Further, numerous research activities were conducted, including metric calculations, user stories, and surveys. I won't dwell on them; let's proceed directly to the results.
Results
The research has revealed key challenges that users face when using ticketing systems, including difficulties with the ticket refund process, a cumbersome interface for event information search, and the absence of a ticket management feature in the user account.
Users expressed a desire for a more intuitive ticket refund process that requires minimal effort and time. Additionally, it was noted that the current user interface does not always clearly present event information, which complicates decision-making and decreases overall satisfaction with the system.
Competitor analysis showed that many companies are actively improving user experience in their ticketing systems. Some have successfully implemented innovative features such as streamlined ticket refund processes, personalized event recommendations, and user-friendly account interfaces.
The conducted research demonstrates that enhancing user experience is a key factor in increasing the competitiveness of ticketing systems and ensuring their successful operation. Users increasingly expect ticket platforms to have intuitive interfaces, quick and efficient ticket purchase and refund processes, and the ability to manage orders through their personal accounts. Improving user experience will lead to increased user loyalty, improved satisfaction, and ultimately, higher likelihood of repeat ticket purchases and recommendations to others. Additionally, improving user experience can reduce support inquiries, thereby reducing the workload on operators and increasing overall system efficiency.
It is worth noting that successful companies in this industry actively invest in developing technological solutions aimed at improving user experience. Key initiatives include developing mobile and web applications with user-friendly interfaces that allow users more flexibility in managing their tickets and receiving prompt support. Furthermore, the analysis showed that companies that have successfully implemented innovative approaches to improving user experience often build data-driven strategies. This means they actively collect and analyze user behavior data to offer more personalized and relevant offerings.
In conclusion, improving user experience in the ticketing systems sector is becoming an essential element of companies' development strategies, and effective use of technology and data enables them to elevate their customer service to a new level.
Further, numerous research activities were conducted, including metric calculations, user stories, and surveys. I won't dwell on them; let's proceed directly to the results.
Results
The research has revealed key challenges that users face when using ticketing systems, including difficulties with the ticket refund process, a cumbersome interface for event information search, and the absence of a ticket management feature in the user account.
Users expressed a desire for a more intuitive ticket refund process that requires minimal effort and time. Additionally, it was noted that the current user interface does not always clearly present event information, which complicates decision-making and decreases overall satisfaction with the system.
Competitor analysis showed that many companies are actively improving user experience in their ticketing systems. Some have successfully implemented innovative features such as streamlined ticket refund processes, personalized event recommendations, and user-friendly account interfaces.
The conducted research demonstrates that enhancing user experience is a key factor in increasing the competitiveness of ticketing systems and ensuring their successful operation. Users increasingly expect ticket platforms to have intuitive interfaces, quick and efficient ticket purchase and refund processes, and the ability to manage orders through their personal accounts. Improving user experience will lead to increased user loyalty, improved satisfaction, and ultimately, higher likelihood of repeat ticket purchases and recommendations to others. Additionally, improving user experience can reduce support inquiries, thereby reducing the workload on operators and increasing overall system efficiency.
It is worth noting that successful companies in this industry actively invest in developing technological solutions aimed at improving user experience. Key initiatives include developing mobile and web applications with user-friendly interfaces that allow users more flexibility in managing their tickets and receiving prompt support. Furthermore, the analysis showed that companies that have successfully implemented innovative approaches to improving user experience often build data-driven strategies. This means they actively collect and analyze user behavior data to offer more personalized and relevant offerings.
In conclusion, improving user experience in the ticketing systems sector is becoming an essential element of companies' development strategies, and effective use of technology and data enables them to elevate their customer service to a new level.
Further, numerous research activities were conducted, including metric calculations, user stories, and surveys. I won't dwell on them; let's proceed directly to the results.
Results
The research has revealed key challenges that users face when using ticketing systems, including difficulties with the ticket refund process, a cumbersome interface for event information search, and the absence of a ticket management feature in the user account.
Users expressed a desire for a more intuitive ticket refund process that requires minimal effort and time. Additionally, it was noted that the current user interface does not always clearly present event information, which complicates decision-making and decreases overall satisfaction with the system.
Competitor analysis showed that many companies are actively improving user experience in their ticketing systems. Some have successfully implemented innovative features such as streamlined ticket refund processes, personalized event recommendations, and user-friendly account interfaces.
The conducted research demonstrates that enhancing user experience is a key factor in increasing the competitiveness of ticketing systems and ensuring their successful operation. Users increasingly expect ticket platforms to have intuitive interfaces, quick and efficient ticket purchase and refund processes, and the ability to manage orders through their personal accounts. Improving user experience will lead to increased user loyalty, improved satisfaction, and ultimately, higher likelihood of repeat ticket purchases and recommendations to others. Additionally, improving user experience can reduce support inquiries, thereby reducing the workload on operators and increasing overall system efficiency.
It is worth noting that successful companies in this industry actively invest in developing technological solutions aimed at improving user experience. Key initiatives include developing mobile and web applications with user-friendly interfaces that allow users more flexibility in managing their tickets and receiving prompt support. Furthermore, the analysis showed that companies that have successfully implemented innovative approaches to improving user experience often build data-driven strategies. This means they actively collect and analyze user behavior data to offer more personalized and relevant offerings.
In conclusion, improving user experience in the ticketing systems sector is becoming an essential element of companies' development strategies, and effective use of technology and data enables them to elevate their customer service to a new level.
Main Screen
Choose event
Choose a seat in concert hall
Payment
VLZAYCEV.COM
©
Vladimir Zaycev
2024
VLZAYCEV.COM
©
Vladimir Zaycev
2024